NO, PERO WHY?

Imani Clarke: Communication evaluator

Guest voices



She asks what changed for the audience after the post went up.



IN THE ROOM

Rafa shows her the correction’s like count. Imani asks whether readers can now explain what caused the delay.



THE IDEA THEY BRING

Outputs and reactions are different from evidence of understanding, behavior or longer-term impact.



TRY IT WITH THE CREW

Choose one question that checks the result your message was meant to support.



KEEP THE LIMITS IN VIEW

One quick response is limited evidence. It does not establish lasting trust or causation.



ABOUT THIS GUEST

This guest is a fictional professional character. The linked reading is a real source for the practice being discussed.



READING

AMEC: Integrated Evaluation Framework taxonomy

https://amecorg.com/amecframework/home/supporting-material/taxonomy/

Reach and likes do not by themselves establish understanding, behavior change or causation.



MY NOTES