NO, PERO WHY?

Nia Bennett: Public-interest communications practitioner

Guest voices



She starts with what people need to decide, not what the organization wants praised.



IN THE ROOM

Gia wants a statement that sounds reassuring. Nia asks what someone who already left home needs to know right now.



THE IDEA THEY BRING

A reassuring tone cannot replace useful information about status, uncertainty and next steps.



TRY IT WITH THE CREW

Draft an update for one affected person with a specific practical question.



KEEP THE LIMITS IN VIEW

She offers a communication perspective, not a guarantee that a message will repair trust.



ABOUT THIS GUEST

This guest is a fictional professional character. The linked reading is a real source for the practice being discussed.



READING

Jeong-Nam Kim and James E. Grunig: Situational theory of problem solving

https://doi.org/10.1111/j.1460-2466.2010.01529.x

A prompt for asking about people’s circumstances, not a way to infer someone’s beliefs from their identity.



MY NOTES