NO, PERO WHY?

Did it help, or did it just get seen?

Tools



Choose a measure that fits the communication goal.



YOUR WORKING TEMPLATE

What we want someone to understand or do:

What we will create or share:

What reach can tell us:

What reach cannot tell us:

A way to check understanding or usefulness:



A FILLED EXAMPLE

Goal: people know where to find the real schedule. Views show exposure. A short question about where they would check next gets closer to the intended result. Neither alone proves long-term impact.



BEFORE YOU SHARE

Are you calling an output or a reaction an outcome without evidence?



MAKE IT YOURS

Use the notes space below, copy the prompts into your own document, or download the worksheet. A voice note or paper version works too.



READING

AMEC: Integrated Evaluation Framework taxonomy

https://amecorg.com/amecframework/home/supporting-material/taxonomy/

Reach and likes do not by themselves establish understanding, behavior change or causation.



MY NOTES