NO, PERO WHY?

The apology got likes. Did it help?

Quick cases



The correction gets more likes than the original post. Gia wants to call the problem solved. Jordy asks whether people now know the actual cause of the delay.



NEXO ASKS

Which result would show that readers understood the correction?



TRY ONE RESPONSE

Use the like count as proof that trust is restored.

A reaction count does not establish understanding or restored trust.



TRY ANOTHER RESPONSE

Ask a focused question about what readers now understand and need.

That gives you evidence closer to the communication goal, while still leaving limits.



MAKE SOMETHING USEFUL

Write one question that checks understanding without coaching the answer.



TELL A FRIEND

The post got attention. Let’s check whether people now understand what happened before calling the response effective.

Say it your way. Keep the supported meaning and the part you still need to check.



READING

AMEC: Integrated Evaluation Framework taxonomy

https://amecorg.com/amecframework/home/supporting-material/taxonomy/

Reach and likes do not by themselves establish understanding, behavior change or causation.



MY NOTES