NO, PERO WHY?

Run that last line back.

Camera roll



Rafa has a great first question for their audio story. Jordy wants the guest to hear how the quote will be introduced before they publish it.



AT THIS MOMENT

Jordy and Rafa

Rafa has a great first question for their audio story. Jordy wants the guest to hear how the quote will be introduced before they publish it.



BRING YOUR QUESTION

Does the introduction give the quote context or tell listeners what to think?



TRY THIS WITH YOUR OWN CREW

Write a factual introduction and compare it with the punchier version. What changes?



READING

Jeong-Nam Kim and James E. Grunig: Situational theory of problem solving

https://doi.org/10.1111/j.1460-2466.2010.01529.x

A prompt for asking about people’s circumstances, not a way to infer someone’s beliefs from their identity.



MY NOTES