The print room
Sami is lining up a poster while Gia checks the words. Once it is printed, an error costs more to fix.
Look closer
Look for the one piece of information a newcomer needs but an organizer takes for granted.
Try it here
Ask a person unfamiliar with the event to explain where, when and how they would arrive.
Leave with something useful
A corrected invitation based on their questions.
Take it into your own neighborhood
Choose a comparable place you can visit safely or describe from memory. Ask before recording people or using their stories. Compare what changes and what does not.