Imani Clarke: Communication evaluator
She asks what changed for the audience after the post went up.
In the room
Rafa shows her the correction’s like count. Imani asks whether readers can now explain what caused the delay.
The idea they bring
Outputs and reactions are different from evidence of understanding, behavior or longer-term impact.
Try it with the crew
Choose one question that checks the result your message was meant to support.
Keep the limits in view
One quick response is limited evidence. It does not establish lasting trust or causation.
About this guest
This guest is a fictional professional character. The linked reading is a real source for the practice being discussed.