Check whether a message helped

Choose a measure that fits the communication goal.

Your working template

What we want someone to understand or do:
What we will create or share:
What reach can tell us:
What reach cannot tell us:
A way to check understanding or usefulness:

A filled example

Goal: people know where to find the real schedule. Views show exposure. A short question about where they would check next gets closer to the intended result. Neither alone proves long-term impact.

Before you share

Are you calling an output or a reaction an outcome without evidence?

Your notes

What would you say, make or ask next?

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